PDC Brands launched Sunryz, a new body care brand created for Gen Alpha tweens. At its core is the belief that “when you shine, the world shines back.”

The brand blends fragrance-forward body care with barrier-supporting hydration formulated safely for young skin with lush textures that tweens want. 

Tarun Malkani, CEO of PDC Brands, said, 

“Gen Alpha is entering the beauty category with unprecedented awareness and influence. At PDC, we see this as a long-term growth opportunity that brings with it a responsibility to raise the bar for what young people put on their skin. Sunryz reflects our strategy to build brands that are scientifically crafted and held to the highest standards, delivering innovation, quality, accessibility, and integrity at scale.”

The debut Sunryz collection includes four layerable essentials: 

• a lush Body Mist for long-lasting fragrance
• a Whipped Body Cream to hydrate and moisturize skin
• a lightweight Shimmer Body Oil for instant glow
• a creamy Body Wash to gently cleanse and nourish skin. 

Each formula pairs hydration with fragrance for a routine that feels easy and playful.

All products are available in three daydream-inspired signature scent profiles and designed to be mixed, matched, and layered for a glow-forward routine:

• Amber Sol: Black amber plum and vanilla woods with Brazilian orchid.
• Golden Sugar: A swirl of pistachio, warm vanilla, and salted caramel, wrapped in sandalwood.
• Petal Splash:  Dragon fruit and lychee with jasmine and soft vanilla.

Each body care formula is powered by a skin-loving trio: Cupuaçu Butter to help lock in moisture, Coconut Oil to soften and nourish, and Açaí Oil to deliver antioxidant-rich support for a healthy-looking glow. 

All products are dermatologist-tested and made with at least 90% naturally derived ingredients.

Sunryz is launching nationwide in exclusive partnership at Walmart, available in stores and on Walmart.com. 

The brand marks its official debut tonight in Williamsburg, Brooklyn hosting Gen Z and tween tastemakers in a roller skating party where attendees will be able to test and try products to find their glow and connect with each other on the rink.

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